Advertisement
  • Home
  • NewsWire
  • Travel & Tourism
    • PoliticalWire
  • EntertainmentWire
  • LiveWire
    • Kasolo’s Tales
Wednesday, January 25, 2023
  • Home
  • NewsWire
  • Travel & Tourism
    • PoliticalWire
  • EntertainmentWire
  • LiveWire
    • Kasolo’s Tales
The Ugandan Wire
Home NewsWire

UBL’s New Innovation Tusker Cider to Create Market for Ugandan Farmers

by admin
in NewsWire
UBL’s New Innovation Tusker Cider to Create Market for Ugandan Farmers

Emmy Hashakimana, UBL's Marketing and Innovations Director (L) and Eunice Waweru, UBL's acting Managing Director (R) toast to Tusker Cider

Share on FacebookShare on TwitterShare on WhatsApp

Tusker Cider, Uganda Breweries Limited (UBL)’s latest product, will create a steady market for apples grown by Ugandan farmers, according to the brewery’s leadership.

The cider, which is an alcoholic beverage made from apples, was unveiled during an event held at Legends Rugby Grounds, that was attended by UBL’s leadership, customers and several public and private sector stakeholders including Stephen Asiimwe, Executive Director of the Private Sector Foundation of Uganda (PSFU), Hon. Henry Banyenzaki, Director of Monitoring & Evaluation at OWC, Eng. David Luyimbazi, Deputy Executive Director of KCCA, and many more.

Speaking during the ceremony, the chief guest, Minister of State For Finance, Planning and Economic Development In Charge Of General Duties, Hon. Henry Musasizi said, “We appreciate the role that UBL is playing in the sourcing of local raw materials for your products, thereby providing a ready market for agricultural produce and contributing towards the Buy Uganda, Build Uganda agenda.”

He added that the government’s National Development Plan (NDP) identifies agriculture as a vital growth sector to Uganda’s economy capable of reducing poverty and stimulating economic growth.

Hon. Henry Musasizi, Minister Of State For Finance addressing guests at the launch event.

Eunice Waweru, UBL’s acting Managing Director, said, “Tusker Cider represents a whole new direction through which we continue with our proud 75-year legacy of contributing to the growth of the Ugandan economy. In the coming years, it will be made from 100% locally sourced apples, under our Local Raw Materials (LRM) program.”

The brewery’s Local Raw Materials (LRM) program seeks to build a strong and resilient supply chain to satisfy the business’ annual demand for high-quality inputs like sorghum, barley and cassava while empowering smallholder farmers all over the country.

The program – which started almost 20 years ago – injects over UGX 45 billion annually for the purchase and distribution of agricultural inputs and modern machinery to over 30,000 farmers that supply over 95% of the raw materials used by the business, with a goal of sourcing 100% by 2030.

READ ALSO:  Uganda Breweries awarded for excellence in road safety awareness

On the fun side

The launch was hosted by TV and radio host, Sheila Salta, who was also unveiled as the brand’s ambassador.

Speaking to the product, Emmy Hashakimana, UBL’s Marketing and Innovation Director, said, “Tusker Cider delivers a rich fruity flavour with a sharp crisp finish that is lightly carbonated, very refreshing with a subtle natural sweetness – all designed to excite your taste buds as you celebrate life every day. It is the first cider to be locally sourced and produced in East Africa, making it a unique opportunity for us to build a deeper connection with our consumers.”

And build a deeper connection with the consumers, they did, as the event coincided with the reopening of the night economy after close to two years of closure over the COVID-19 pandemic.

The guests – who never missed an opportunity to echo the “Tuli Waweelu” mantra – were entertained by DJs Roja and Xzyl, with the crowning moment being an electric performance by Azawi, who performed hits from her 2021 album, African Music, like Party Mood, Slow Dancing and My Year.

Hashakimana added that the cider, which is under UBL’s Innovations line, joins the brewery’s track record of introducing never before seen innovative products that continue to challenge the adult beverages sector like Uganda Waragi Coconut and Pineapple, Bond 7 Honey, Gordons Pink and most recently, Baileys Delight.

Tusker Cider, which is best served chilled, is available at the recommended retail price of UGX 3,500 and is available through on multiple e-commerce platforms like Jumia, Kikuubo Online and SafeBoda; supermarkets; distributors; stockists; and different bars around the country.

Advertisement

Tags: Tusker CiderUganda Breweries Limited
admin

admin

Related Posts

Finance Trust Bank unveils new head office on 38th anniversary
NewsWire

Finance Trust Bank unveils new head office on 38th anniversary

by Solomon Katushabe
12/17/2022
Uganda Breweries awarded for excellence in road safety awareness
NewsWire

Uganda Breweries awarded for excellence in road safety awareness

by Esther Van Nassanga
12/13/2022
Next Post
DP Hails Minister Kasule Lumumba for Foiling Kasanda Land Grabbing

DP Hails Minister Kasule Lumumba for Foiling Kasanda Land Grabbing

FULL SPEECH: President Museveni’s Son, Joel, Thanks Him for Being a Wonderful Father

FULL SPEECH: President Museveni's Son, Joel, Thanks Him for Being a Wonderful Father

Discussion about this post




Trending Stories

  • UNVEILED: The Hottest Ugandan Girls on Instagram

    UNVEILED: The Hottest Ugandan Girls on Instagram

    0 shares
    Share 0 Tweet 0
  • Canary Mugume finally shoots on target, results visible

    0 shares
    Share 0 Tweet 0
  • Fresh S.6 Vacists of Nsambya Girls Parade 16 Year Old ‘Bean’ in Over 6 Steamy Videos

    11 shares
    Share 11 Tweet 0
  • PICS! South African Girls on Social Media Battle Nigerians for the Biggest Booty

    76 shares
    Share 76 Tweet 0

Latest Updates

Prof. Appolinaire Djikeng Appointed Director General of ILRI and CGIAR Senior Director of Livestock-Based Systems

Prof. Appolinaire Djikeng Appointed Director General of ILRI and CGIAR Senior Director of Livestock-Based Systems

01/24/2023
Canary Mugume finally shoots on target, results visible

Canary Mugume finally shoots on target, results visible

01/18/2023

President Museveni receives award for outstanding leadership

01/18/2023
Finance Trust Bank unveils new head office on 38th anniversary

Finance Trust Bank unveils new head office on 38th anniversary

12/17/2022
Uganda Breweries awarded for excellence in road safety awareness

Uganda Breweries awarded for excellence in road safety awareness

12/13/2022

Explore




ABOUT US

We offer accurate news across politics, entertainment, sports, education and features to provide an all round experience for our readers in Uganda.

Email: editorial@theugandanwire.com

Follow Us

Facebook




  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2019 The Ugandan Wire

  • NewsWire
  • Travel & Tourism
  • EntertainmentWire
  • LiveWire
    • Gossip
    • Lifestyle
  • Jobs

© 2019 The Ugandan Wire

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In