On Friday 19 th August 2022, Uganda Breweries Limited (UBL) launched the Diageo One app at Hotel Triangle in Mbarara City, witnessed by UBL bosses and the business community in Mbarara.
Diageo One App is a self-service innovation that enables business customers to place orders for the company’s various products and have them delivered at their convenience.
Ben Mbuvi, the UBL Sales Director, spoke at the launch: “With the Diageo One app, you can plan the orders. You can plan when you want to be served. And if you don’t want to be served, you’ll not have the truck at your doorstep to inconvenience you.”
He assured the bar business owners that UBL trucks would continue making their usual rounds but stated that the only difference with using the app is that the customers would dictate their order and what they want to be delivered to them.
On why Diageo One App is needed, he said: As a business owner, you’re able to restock depleted items, education on Diageo’s product portfolio and pricing, and updates on Innovations and products from Diageo.”
Diageo One App is available on both the APP store and Google Play. The app is user-friendly, and carefully designed and you can find any product with ease. For retailers, the application allows their businesses to operate at maximum without waiting for the daily or weekly distributor truck to buy UBL products.
This trend was certainly accelerated by COVID-19, and as Uganda emerges from pandemic restrictions there’s no doubt that digital will continue to play a vital role in business strategies as far as convenience is concerned.